Volkswagen "Think Small" Updated Campaign
My first year of graduate school I took a class on the history or advertising. During this class, we were assigned to research a classic campaign from the 1960's and update it to work in today's society. I chose to do Adage.com's choice for the greatest campaign of all time: Volkswagen's "Think Small" campaign created by DDB. I chose to use outdoor, print, social media and a press release to launch Volkswagen's new 2011 Beetle.
Rural Lifestyle Marketing, LLC
During my senior year in my capstone campaigns and public relations class, I was assigned as the Public Relations Director where my team and I developed a campaign for a real life client. Our team worked to develop a successful campaign for the Rural Lifestyle Marketing, LLC. Along with assisting with creating the brand identity and logo that can be seen below. I created a public relations campaign including a brochure, one sheet designed for each individual radio station in the company's 11 states, a sales training kit for their employees, and the stationary seen below. These all incorporated the brand identity from our quantitative and qualitative research on the company and target market. I also was one of four presenters when we pitched our campaign to the client Rural Lifestyle Marketing, LLC.
Absolute Campaign.
The three advertisements below were created for my advertising and strategic communications graphics class that I took my sophomore year at the University of Nebraska- Lincoln. I worked alongside my partner to design and create the concepts for Absolute Nebraska and Absolute UNL. I then created the Absolute Me advertisement. These ads each represent Nebraska, UNL and Me. I created the advertisements using Adobe Photoshop and InDesign.
Small Space Newspaper Ads
I created these small space newspaper advertisements in my advertising and strategic communications graphics class my junior year of college. We were given the copy along with all of the information that needed to go on the advertisements and our challenge was to fit the heavy copy in the ad in a visually appealing way. Each ad is 12 TCI. I created both advertisements using Adobe Photoshop, Adobe Illustrator and Adobe InDesign.
Indigo Wild Discount Card
This is a discount card that I made while I was a public relations intern at Indigo Wild located in Kansas, City MO. This was put out nationwide to "Your Wellness Connection" employees. I inserted each customers' individual name to personalize the discount card in Indigo Wild's public relations campaign.
Modish Campaign
My junior year of college I was apart of a team that created a campaign line for our designed brand "Modish" in a product development III class. I was the group leader in this challenge and along with three other individuals we worked together to develop this line. We not only did extensive research on the target market and competitors but we also developed this entire clothing line. My main responsibility was to create the classic statement, expressive and grace flats in Adobe Illustrator. I also helped in the layout and creation of the graphics done in InDesign for the presentation boards. Along with my team, I assisted in the target market research and competition research.
Madsen's Bowling Newspaper Ad
This is a newspaper advertisement I created using MultiAd while working at the Daily Nebraskan in 2010. This is a 4 TCI advertisement.
Bebe Nautique Line Development
My sophomore year of college I worked among a team in creating this campaign for our personally designed brand "Bebe Nautique" in a clothing and textile design product development II class. I was the group leader for the campaign and along with three partners we worked together to develop this line. We did target market research to come up with the concept for our line. My main responsibility was to create one outfit in flats in Adobe Illustrator, design the template for the backgrounds in Adobe Photoshop and draw a fashion figure. I also assisted in creating the mood board for our campaign and designed the layout for all three boards.
